?Ambient Location? Didn't Work, So Business Networking App Intro Pivots To Mobile Group Management

It’s fair to say that the “ambient location” craze has passed. Several of the mobile apps intent on connecting people with friends and other recommended users nearby are still struggling to find mainstream adoption. Some, like Glancee and Glassmap have sold. Others, like Kismet, have moved into new product categories. And today, the business-focused networking app Intro, is pivoting. Gone are the “ambient location” features which once alerted you to nearby users based on things like geotagged tweets or check-ins. With the new version, the company has shifted the focus solely to making one-to-one introductions between members of LinkedIn or Meetup groups. Explains co-founder?Anthony Erwin, the decision to make this switch came from observations of user behavior. The best and most powerful introductions the app enabled were those where the members were each in the same group already. 90 percent of the time when an intro was created and members would connect, they cited being in the same group as the reason, he says. “I think what’s happened in this space, is because it’s dealing with connecting strangers – people are kind of wary of that,” says Erwin. “If you’re going to create connections that work, they’re going to have to be very familiar; almost not like strangers, in a way.” Users told him that when they were shown other group members, those people didn’t feel like random strangers. Intro has always been more sensitive to the potentially creepy nature of ambient location apps, having previously introduced features that would allow users to switch of networking with those not outside of a set of preferred groups, for instance. The revamped version of the app is something of an extension of that earlier concept more than it is a hard pivot to an entirely new vertical. In the updated application, available now on iOS and for Android in a few weeks time (currently the Android app is the older version of Intro), you’ll still be shown other group members who are nearby, but now the app take a wider view of your location. It begins by offering you connections across your city, as opposed to at your exact location. You can then quickly swipe through the suggestions to connect or reject the proposed connections. However, when there is an event or other congregation of members in the same location, the app’s algorithm will immediately adjust to sort its recommendations by degrees

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