Badabing Badaboom ? Badoo Hits 150 Million Users, Boosted By Mobile

With ?social discovery? all the rage with apps like Highlight, Banjo and Glancee attracting attention during this year's SXSW it's easy to forget there are players out there which have been doing this a tad longer. Badoo de-cloaked as a social network in London a few years ago with 'discovery' very much at its core, but with a twist - it encouraged people to promote themselves, sometimes with payment. Where Facebook concentrated on linking up with existing friends and friends of friends, Badoo was literally oriented towards you meeting new people all the time, and for others to push themselves out there. That gave it an obvious flirtatious feel, making it a quasi-dating site which happens to use a different method for getting people to pay. But it's appealed to a lot of people. And I mean a lot. Currently on 149.8 million users, some time today that will tick over to hit 150 million, given it clocks around 150,000 a day.

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